In 2018, our ambition was clear. Find a fearless group of young British cyclists prepared to take on the big boys at every turn. A talented squad determined to push boundaries, driven by a desire to agitate and attack, not content with the status quo and never satisfied to roll along in the bunch.
Canyon dhb sungod
We wanted athletes who were ready to share their knowledge and shape the next generation of our race-ready apparel. Canyon dhb SunGod were the obvious choice. Already developing a reputation for punching above their weight, they shared our passion for innovation and hunger for adventure.
A few months later the blue touch paper was lit. Harry Tanfield’s breathtaking victory in the opening stage of the Tour de Yorkshire set him on the road to the World Tour while providing a dream debut of Aeron Lab – a collection we created to win races at the highest level.
Since that moment, we have evolved together – from plucky underdogs to genuine contenders. A tally of 58 wins is only half the story, though, with these athletes delivering the insight and inspiration for the development of all our cycle apparel, not just at the elite level.
After a frustrating 2020 for bike racing, few can predict what lies in store this year. What is certain, though, is there are no limits to what this partnership can achieve, we will never give up and you are all welcome along for the ride.